MiniLuxe Expands Dallas Presence with Grand Opening of New Lakewood Studio

Boston, MA, (ZM NEWSWIRE) — MiniLuxe Holding Corp. (“MiniLuxe” or the “Company”), a purpose-driven beauty and self-care brand redefining the nail and waxing experience through clean products, ethical and empowering employment practices, and elevated service standards is pleased to announce the opening of its newest studio in the Lakewood neighborhood of Dallas, Texas.

The Lakewood MiniLuxe studio represents another important milestone in MiniLuxe’s continued expansion across the Dallas-Fort Worth market, which includes acquisitions. Last year, MiniLuxe acquired a former nail salon in the Lakewood neighborhood of Dallas and spent months undergoing a complete transformation of the space and training of the team according to MiniLuxe standards.

Located in the heart of Lakewood, a highly engaged neighborhood community of Dallas, the studio combines MiniLuxe’s signature focus on exceptional service, industry-pioneering hygiene and clean practices, proprietary better-for-you products, and modern esthetic design. The Lakewood location is being overseen by the team’s long-standing Regional Operating Partner, Kayleigh Se and brings additional local market leadership from Leslie Concors, a Dallas-based MiniLuxe joint venture partner.

“Lakewood is exactly the type of community where the MiniLuxe brand thrives—an active, engaged neighborhood that values quality, wellness, and connection,” said Anthony (Tony) Tjan, Founder and CEO of MiniLuxe. “We’re excited to continue growing our presence in Dallas and to partner with Leslie and Kayleigh, whose operational excellence and local market knowledge make them ideal leaders for this studio.”

A longtime MiniLuxe client and accomplished entrepreneur, Leslie Concors brings more than 25 years of experience building and scaling consumer businesses, recruiting top talent, and leading growth initiatives for private equity-backed companies. Her partnership with MiniLuxe reflects the Company’s commitment to combine local expertise with the systems, and brand standards of a national platform.

“MiniLuxe has always stood out to me as a brand that delivers exceptional experiences while creating meaningful opportunities for the people behind the services,” said Leslie Concors, Joint Venture Operator of MiniLuxe Lakewood. “After years of being a client myself, I’m thrilled to bring MiniLuxe to the Lakewood community and help build a studio that becomes part of the neighborhood fabric. We look forward to welcoming guests and creating a destination for self-care, connection, and community.”

The MiniLuxe Lakewood studio opening reflects MiniLuxe’s broader growth strategy, which includes a combination of company-owned studios, joint ventures, acquisitions, and future franchise opportunities. Across all growth channels, MiniLuxe remains focused on investing in exceptional operators and beauty professionals who deliver the Company’s distinctive client experience.

About MiniLuxe

MiniLuxe Holding Corp. is a Boston-based lifestyle brand and talent empowerment platform transforming the fragmented beauty and self-care industry through its premium service brand, proprietary products, and operating platform. For more than 15 years, MiniLuxe has delivered high-quality nail care, waxing, and esthetic services through a growing network of company-owned, joint venture, and partner-operated studios, completing more than 5 million services to date.

The Company is recognized for its elevated service experience, rigorous hygiene standards, non-toxic products, modern studio design, and commitment to socially responsible labor practices. MiniLuxe’s differentiated model is designed to create better outcomes for both clients and beauty professionals through career development, economic mobility, equity participation, and future ownership opportunities.

MiniLuxe is expanding its reach through a multi-pronged growth strategy that includes new studio development, franchising, and the acquisition and conversion of existing nail salons. By combining a trusted consumer brand, proprietary products, operating expertise, and technology-enabled systems, the Company offers entrepreneurs and operators the opportunity to partner with a proven platform while preserving a strong focus on talent development and service excellence.

Through its growing studio network and product portfolio, MiniLuxe seeks to build the leading trusted brand in beauty and self-care while generating long-term value for clients, talent, and shareholders.

For further information
Christine Mastrangelo
Investor Relations
MiniLuxe Holding Corp.
cmastrangelo@MiniLuxe.com

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