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Stay updated with the latest in Press Release, GEO, media distribution, and digital marketing.
How long should a press release actually be? At Zeest Media we reviewed more than 25,000 releases distributed between Ja...
Every business has news worth sharing, but getting that news in front of the right people is not always easy. You might...
Discover how SEO, PR, and GEO work together to improve search visibility, build brand authority, and increase your chanc...
A company announcement does not automatically become news just because it is important to the company. A new product may...
A press release is supposed to communicate news. That sounds simple, but it is surprisingly easy for a business announce...
Writing a strong press release is only half the job. Once the announcement is ready, you still have to decide how and wh...
For years, the primary purpose of a press release was simple: announce important news and attract media attention. That...
Press releases have been part of business communication for decades. Companies have used them to announce new products,...
For years, building online authority followed a relatively familiar formula. A business created a website, published con...
Think about the last time you needed to research a complex business tool, compare local software agencies, or find a def...
The media landscape has fundamentally changed. Gone are the days when public relations relied solely on the “spray and p...
For decades, the PR industry has hidden behind “Estimated Impressions.” It’s a vanity metric that sounds impressive—“You...
